UMD Cheerleading Graphics

Project Objective

Build upon UMD Cheerleading’s visual identity while creating a graphic system kept a season’s worth of social content on-brand.

Solution

I designed a template-driven graphic system covering the recurring posts a season demands, game day callouts, event information, and roster reveals. The system is anchored to UMD's colors and athletic identity so the team read as part of the university, not adjacent to it. The goal was to have reusable layouts, a fixed type hierarchy, and consistent photo treatment. This meant a post could be built in minutes and this could be passed down to the next social media manager.