UMD Cheerleading Videos

Project Objective

Grow UMD Cheerleading’s social presence with short-form video that showed the team’s personality while keeping up with trends.

Solution

I produced and edited short-form video for the team's account. Tumbling and stunting footage is the obvious content, however I leaned on trending audio and formats to showcase our team’s personality and creativity. That meant turning around edits fast enough to catch a sound while it was still climbing, often shooting at practice and posting the same day. The approach worked: the top video reached over 162k views, and the account's reach came to depend on the video side rather than static posts.