Gemini Social Media
Project Objective
Create fresh, on-brand content for Gemini's organic social channels across Facebook, Instagram, and LinkedIn.
Solution
I built new formats, published them across platforms, and watched what actually performed and the answer was consistent: video and company culture content outpaced everything else on every channel. So I leaned in. I wrote the concepts, shot them with myself or with colleagues, edited them, wrote platform-specific captions, and scheduled them out, while maintaining the content calendar that kept the whole thing running on a predictable cadence. Recurring formats came out of it, team culture pieces, client spotlights, and thought leadership clips on things like email marketing and reporting. Working across three platforms meant adapting each piece to its audience: the same shoot could become a quick, personality-forward cut for Instagram and a more substantive version for LinkedIn.
At Gemini Agency, I served as a digital marketing intern. Alongside managing Gemini's own organic social, I helped with email marketing and managed client accounts in Google Ads and Meta, building campaigns, auditing accounts, and writing up monthly performance reports. Working at a full-service agency meant I got a hand in every part of the funnel rather than one slice of it, and seeing how organic, paid, and email actually feed each other has shaped how I approach all three.